The last thing I want to be is a pipeline from A to B, which I feel most distribution companies are.” Every campaign that we’re running - whether it’s an artist that we picked up because something was active on TikTok, or it’s an artist that we’re doing large-scale, long-term developments on - should be bespoke. We might run an influencer campaign for 60% of our artists, and the other 40% might need awareness campaigns, which are very different.
“With us, there are campaigns where publicity may make no sense or all the sense in the world. “I want there to be a real feedback loop so that everybody knows what’s working and what’s not,” he says. He emphasizes that with such a genre-spanning roster of releases, Imperial stays away from a one-size-fits-all campaign plan. Mendlinger is open about Imperial picking up records from TikTok, which he still holds as “the number one source of music discovery.” “In the spirit of being independent and nimble, we went from our first phone call and subsequent deal discussion to a release date seven days later.”Įarlier key releases include now-viral stars’ Yung Gravy and bbno$’s Baby Gravy 2 in February 2020, as well as music from developing artists like Brye and Jelani Aryeh.
“ Tyler Arnold initially reached out to Bo, who wanted flexibility was looking for a distribution deal,” Mendlinger remembers. The best example is also perhaps Imperial’s greatest success story to date: Burnham’s Grammy-winning comedy album Inside, tied to its Netflix special of the same name. Mendlinger attends all of Republic’s A&R meetings, where the two companies will occasionally discuss in the early stages of pursuing an artist whether they’re better-suited for the major label or the indie route, due to factors such as resources desired or turnaround times. While Mendlinger, who also serves as an executive vp at Republic, refers to Imperial as a “fully separate-running engine” from its parent company, there is some overlap with the major label’s A&R team. 1 entry with Stray Kids’ Oddinary this spring.īeyond distribution, Imperial provides marketing and execution support, A&R, sync and funding services. And since last June, Imperial has had five different K-pop acts debut in the top 10 on the all-genre albums chart: Tomorrow x Together, ITZY, TWICE, Nayeon and a No. 6 on the Billboard 200 last year and has logged 60 weeks and counting at No. He jokingly remembers pushing back against the Lipmans’ speculation that it’d take two years to get Imperial fully up and running as a well-oiled machine, to which he countered, “We’re going to do it quicker than that.” Just one year later, Imperial’s growing roster has accomplished a long list of wins - and 10 billion streams to date.īo Burnham’s Inside reached No. The company officially launched in September 2021 with Mendlinger as president. They needed to have a footprint in this space.”īy the end of the year, he joined what would ultimately become Imperial, an independent distribution arm under the umbrella of Republic. “The business was moving in that direction for certain artists and they didn’t really have an infrastructure for it. “They wanted to have an independent distribution system within Republic to be competitive,” says Mendlinger, a former Astralwerks GM between 2006-2018.
SALE AUGUSTUS LOOP MANUAL
While the instruction manual for Augustus Loop is detailed and very well written, IMO it could use some more detail on loop creation - esp in regards to Fripp/Eno ambient style tape effects. This is not happening, nor can I hear the loops I am improvising over. While I would like to continuously record loop ‘layer upon layer’ fading one over the other, I would like to retain the original phrase the loop started with.
Then it seems to continuously record over the original loop, as long as I let it. However, when I hit Tap Rec again to Dub over this loop, I cannot hear the initial loop, and it appears it is being recorded over. When I record the initial loop (Tap Rec, Tap Rec), it immediately begins playing the loop I just made (as intended).
SALE AUGUSTUS LOOP PRO
I am inserting AL on a Silicon-based Mac Mini, in Logic Pro running in Rosetta. Recently purchased Augustus Loop with the understanding it could replicate Frippertronics-like looping effects: a loop is recorded and then subsequent looping recorded in ‘sound-on-sound’ fashion is dubbed on this ‘layer’ as it slowly fades.
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